Overview #
The CMS now integrates with Meta Pixel, letting you connect your Facebook and Instagram ad campaigns directly to registration activity. Track key conversion events, measure performance, and gain insight into the user journey from ad impression to completed registration.
Key Capabilities Include:
Simple Integration Setup
Easily set up the Meta Pixel using the dedicated integration tile in your CMS. Just enter your Pixel ID and toggle it on with a single click.- Optimise Campaigns
Use this data in Meta Ads Manager to refine audience targeting, improve ROI, and better understand the user journey.
Integration Set up Guide #
How to find your Meta Pixel ID #
In order to start capturing audience data through Link Manager, you need to setup pixels for each of your advertising platforms. To learn how to set these up please the ‘Useful Links’ outlined at the bottom of this page.
- Log in to Facebook and navigate to you Ads Manager Account.
- Open the Navigation menu and select Events Manager > Data Sources.
- Copy the Pixel ID from underneath your Site Name.
Configure your integration in the CMS #
- Navigate to the Integrations section of the CMS.
- Select the Meta Pixel tile.
- Enter your Meta Pixel ID in the setup form.
- Click Save – and you’re done! A success message will confirm setup.
- To disable just uncheck the enabled check box on the accounts details page of the integration, as shown above.
Once enabled, all qualifying events will be reported directly to your Meta account, empowering you to optimise your marketing performance in real-time.
You can update your Meta Pixel setup at any time via the integration tile, simply change your ID and save changes or unselect the enabled box to disable tracking.
